Data Protection

As the operator of the xxx online shop, we – xxx – regard data protection as a fundamental concern and we would like to ensure that your privacy is, and remains, protected at all times when using our online shop.


Your personal data are only collated, processed and used by us if you issue your consent, or legislation allows us, to process and/or use your personal data. To this end, we comply with the valid legal stipulations on data protection, particularly the legal stipulations of the German Data Protection Act (Bundesdatenschutzgesetz – hereinafter referred to as “BDSG”) and the German Act for Telemedia Services (Telemediengesetz – hereinafter referred to as “TMG”).


The German Data Protection Act describes personal data as specific information on the personal and objective circumstances of a specific or specifiable person. These particularly include data such as your name, your address, your date-of-birth/age, your gender, your telephone number and your e-mail address.


  • We collate, process and utilise personal data for processing your orders, including delivery and services associated with the order
  • We collate, process and utilise personal data for processing payments
  • We collate, process and utilise personal data for responding to your questions and queries
  • We collate, process and utilise personal data for sending out our newsletter insofar as you have given us your consent to do so


Only information that you enter while visiting our online shop or transmit to us in any other way is collated, saved and processed. You have the option to withhold certain information – which can however mean that you will be unable to utilise some of our offerings, services and features.


When subscribing to the newsletter, xxx uses – with your consent – your first name, your last name and your e-mail address for its own advertising purposes. Once you have given us your consent for using, processing and transmitting your personal data for the purpose of sending the newsletter or for other marketing purposes, you can revoke this for the future at any time without any formal procedure or notice. Furthermore, you can – insofar as we use your personal data within the legally-permissible context for postal marketing measures – object to the utilisation of this data. In both cases, simply send us an informal message by post to the following address:

Furthermore, each newsletter contains a link with which you can unsubscribe to the newsletter.

Following receipt of your revocation or retraction, we will cease to utilise, process and transmit the relevant data for any purposes other than for processing your order/orders and also cease to send you any further advertising materials, including our catalogues.


For optimum processing of your order, it may also be necessary to transmit your personal data to third parties, for example to our logistics partners so that these can process your order/orders for dispatch.

Furthermore, we transmit your personal data to a financial information service agency/collection agency – xxx and xxx – for the purpose of checking your credit history and identity, credit checking and for collection of outstanding debts. This is designed to avoid difficulties regarding payments and prevent any resulting financial damages.

The dispatch of the newsletter is carried out by xxxx, a service provider commissioned by us.

The separate applicant data protection stipulations apply when using the applicant tools.

We guarantee that we will otherwise not forward your personal data to third parties unless we are legally obliged to do so or you have given us your prior consent for this.

The data forwarded to third parties are utilised by these third parties exclusively for carrying out the duties or tasks allocated to them.


Only for as long as they are required for the processing of our services or for the period the legal stipulations require them to be saved for.


We deploy technical and organisational measures that protect your personal data against loss, manipulation and unauthorised access by third parties. We regularly adapt our security measures to the current state of the art.

We encrypt your personal data using the SSL process (Secure Socket Layer process) for our online shop and for transmitting your personal data stored there, which includes the payment information. The SSL process is currently the most common and most secure Internet data transmission process.


We use cookies (small text files that are saved on your computer’s hard drive) to simplify navigation for you. You can only use the site-wide basket display with the help of these session cookies – and comfortably read how many articles are currently in your basket and the current total value of your shopping.

When you visit our Website, we also automatically collect technical and statistical data on the utilisation of the xxx online shop by setting cookies. This involves the following data:

  • IP address
  • Browser type and version
  • The Website from which you are visiting us
  • The operating system used by you
  • Date and time of your visits to the individual Websites
  • Information regarding the allocation of your visit and/or an order with a marketing channel

These data are used to consistently improve our Website and are exclusively statistically and anonymously assessed.

If you do not wish cookies to be used, ensure that you browser blocks the use of cookies. However, we would like to point out that in such cases you may not be able to use all the functions offered by our online shop.


Furthermore, our online shop’s Website collects and saves anonymised data for marketing and optimisation purposes using xxx technologies. This data can be used to create user profiles by means of a pseudonym. Cookies can be used here. The cookies enable the recognition of the Internet browser. Without the separately issued consent of the affected persons, the data cannot be used to personally identify visitors to our online shop and are not merged with personal data on the bearer of the pseudonym.

The collection and saving of data can be revoked with effect for the future at any time here: xxx


This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:Disable Google Analytics Further information concerning the terms and conditions of use and data privacy can be found at or at Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking). We also use Google Analytics for analysing AdWords and double click cookie data for statistical purposes. If you don’t agree with this, you can disable it in the Ads Preferences manager (


We use a Google Inc., USA (hereinafter referred to as ‘Google’) Web analysis service for “Google Remarketing”.

For this, Google collates information on your visit to our Website. Google deploys cookies for this. Within the context of remarketing, these cookies are used to alert you – on the basis of visiting our Website – to other Websites by displaying online advertising for our products and services.

The processing of the data may also take place in the USA. Google has signed up to the US Department of Commerce-initiated US Safe Harbor agreement with the European Union and Switzerland for collecting, utilising and storing personal data from Switzerland and the member countries of the EU. With its certification, Google ensures that it adheres to, and complies with, the US Safe Harbor data protection agreements regarding the announcement, selection options, data security, security, access and implementation. The Google data protection stipulations can be found here.

If you do not wish cookies to be used, ensure that your browser blocks the use of cookies. However, we would like to point out that in such cases you may not be able to use all the functions offered by our online shop.

Furthermore, you can also deactivate display advertising using the Google Ads Preferences Manager by clicking on the following link and adjust ads within the Google display network:


Furthermore, we are working with Criteo SA ( Criteo cookies are used for targeting/retargeting users of our Website, so as to display personalised ads in their future browsing.

On request, you can configure your browser by changing the browser settings so that cookies are restricted or completely blocked. Comprehensive information on how to do this with numerous browsers can be found by visiting the following Websites: youronlinechoicesNetwork Advertising Initiative and/or Digital Advertising Alliance. These contain information on how you can delete cookies from your computer along with general information on cookies.

Refer to your smart phone user instructions for information on how these settings can be carried out for your smart phone browser.

Users can also select their settings by visiting the following platforms: IAB Opt-Out platformNetwork Advertising Initiative Opt-Out platformDigital Advertising Alliance platform, which offer options for making a decision for all companies registered on this platform.

Please note that – even following deactivation of personalised ads from Criteo and other advertising partners – you will continue to receive ads that are, however, less accurately tailored to your interests/browsing behaviour.


With its product-specific Web pages, xxx uses the Website Custom Audiences (‘WCA’) retargeting product from Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (‘Facebook’). WCA uses a cookie that generates an entry relating to the visit to the respective Web page on the hard drive of the device with which the user accesses a xxx Web page. On the basis of this cookie, Facebook can recognise a logged in user when visiting Facebook and show the appropriate advertising. Facebook is only able to recognise the user if he or she has a Facebook account and has logged into the closed members section on Facebook. Users who are not Facebook members are not affected by this data processing. Facebook provides its users further information on WCA under the following link:
With the following link, Facebook users can stop retargeting via Website Custom Audiences (‘WCA’) in the future and hence prevent targeted WCA-based advertising within the close members section: Furthermore, all users can refuse to accept the WCA cookie by adjusting the browser settings for third-party cookies.

In addition to this, the ‘Conversion Pixel’ product from Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (‘Facebook’) (Data Protection Stipulations) is integrated into specific Web pages. This allows Facebook to track users accessing a xxx Web page via an ad in the members section on Facebook. Using a cookie, Facebook can later recognise users of the respective xxx Web page in the closed members section on Facebook, measure and optimise the efficiency of ads and place ads in a more targeted manner. This only affects users with a Facebook account and who are logged into the closed members section on Facebook. Users who are not Facebook members are not affected by this data processing. Using the Web page, users can stop the procedure in the future. Furthermore, users can adjust the browser settings for accepting third-party cookies.


On this Website, we use Facebook and Google social plug-ins. Here, we use the Facebook “Like” button as well as the “Google +1” button. These are offerings of the US American companies Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) and Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

When you visit a Website that includes such a plug-in, your browser can connect directly to the Facebook or Google servers and transfer data on your visitor behaviour to the Facebook or Google servers (i.e. even if you do not click on the “Like” button). If you have a Facebook or Google account, you can use this kind of social plug-in and, as a result, share information with your friends. Here, xxx has no influence on the contents of the plug-ins and/or the information transfer.

On their Websites, Facebook and Google provide detailed information on the scope, the type, the purpose and the further processing of your data. Here, you will also find additional information on your rights and settings options to protect your privacy.

Facebook data protection notice

Google help page

Our Website also has an integrated Twitter function. This function is offered by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. When using Twitter and the “Share a link” function, the Websites you visit are linked to your Twitter account and revealed to other users. Here, data are also transferred to Twitter.

We would like to point out that xxx receives no knowledge of the contents of the transferred data or their use by Twitter. You can find further information on this in the Twitter data protection declaration under

You can change your Twitter data protection settings in the account settings under

Links to external Websites

The xxx Website and this data protection declaration include links to external Websites, over whose contents xxx has no influence. For this reason, xxx assumes no liability for the contents, the nature or the reliability of these external Websites. The placement of links does not include any support for, or approval of, the information or services offered on the respective Websites. The respective provider or host of the Websites is solely responsible for the contents of the linked Websites.


You have the right to demand free-of-charge information relating to your personal data stored with us at any time. If your personal data is incorrect or has been saved for incorrect reasons, we will gladly correct, block or delete said data. Here, we kindly request that you inform us of any changes to your personal data. In the event you wish to receive information on your personal data or you have questions relating to data protection, please write to:


We reserve the right to change or supplement the data protection declaration as required. We will publish all changes/supplements on this Website. For this reason, we kindly request that you regularly visit the Website to inform yourself of the latest status of the data protection declaration.
Status: July 2015